Everyone today is talking about videos. Are Youtube and other video sites all hype or crucial tools for authors?

Join Christine and Lynne as they interview Susan Levine and Jack Barnard. Susan has 18 years of experience helping authors market themselves and their books. Jack has a long history in the media and is one of the top media coaches in LA. Together, Susan and Jack combine their expertise to help speakers get more name recognition and sell more books.

In this interview you’ll learn why you really need videos to promote yourself and your book, tips on how to speak powerfully to the media so that you come off professionally and clearly, and dos and don’ts to make sure your videos help you attract customers and book buyers.

You will want to take notes on this one…lots of great information here for every author.

Our guest today, Liora Mendeloff, is one of the savviest minds in book and speaker marketing.

Liora Mendeloff is CEO of Lele & Associates, Inc, a boutique speaker agency dedicated to getting women speakers on the global platform. Her clients consist of best-selling authors, experts and rising stars in the personal/professional development industry.

Liora is also founder and CEO of InstantMediaKit.com™, THE New “Totally Green” Industry Standard for the 21st Century. The site provides its members (speakers, authors, coaches, trainers and consultants) with a cutting-edge tool that streamlines their marketing materials. This allows agents, publicists, clients and industry professionals the ability to quickly and easily acquire their promotional materials (photos, bios, videos, interview questions, etc.) in order to hire them and feature them in the media.

Leading up to her current profession, Liora served as COO for Governor Arnold Schwarzenegger’s Foundation for 6 ½ years and then found her way into the world of internet marketing. As the “Virtual Book Tour Gal”, she worked alongside Internet Marketing Guru Alex Mandossian with clients like Mark Victor Hansen (Chicken Soup for the Soul & The One-Minute Millionaire), Robert Allen (Multiple Streams of Income), Loral Langemeier (Millionaire Maker) and others.

Your book cover is way more than product packaging. It’s actually your most powerful marketing tool. It’s the foundation for your brand. If you want to attract more customers, sell more books, and build your business to new heights, you are in the right place!

Our guest today is Ron “Hobie” Hobart. He and his business partner, Kathi Dunn, and their team at Dunn and Associates have created success tools for authors, speakers and experts for more than two decades.

After working with premier authors and speakers like Mark Victor Hansen, Ken Blanchard, Tony Robbins, John Edward, Deepak Chopra, and Sylvia Browne as well as publishing giants like HarperCollins, Simon and Schuster, Prentice Hall, Ballantine, Random House, and Bantam, Hobie is here to share with you insider information on what makes a book cover work.

Because this is such a crucial topic, Hobie and Kathi created a document so you can see book cover makeovers as you listen to this fascinating interview. Click here to open it before you start the audio

Penny C. Sansevieri , CEO of Author Marketing Experts, Inc

Strap on your seat belts, this interview moves at light speed!

Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed some of the innovative Social Media/Internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity which has been called the “leading guide to everything Internet”.

AME is the first marketing and publicity firm to use Internet promotion to its full impact through The Virtual Author Tour™, which strategically works with social networking sites, micro-blogs, blogs, book videos, and relevant sites to push an authors message into the virtual community and connect with sites related to the book’s topic, positioning the author in his or her market. AME has had 10 recent books top the bestseller lists including New York Times, USA Today, and Wall Street Journal.

Penny produces an outstanding ezine, one of our favorites, which we open as soon as it arrives. When we met her this fall, we found she was even more wonderful in person- funny, smart, and on the cutting edge of book marketing and publicity.

This is the perfect interview to get you jazzed and ready for 2010.

Enjoy!

Discover what you need to do to build a successful business using the power of the Internet

Featuring Internet Marketing Expert, Kathleen Gage

Kathleen Gage is our of most trusted colleagues, helping Love Your Life Publishing create 2 best-selling books and training many of our authors on internet marketing techniques.

In this interview, Christine and Lynne chat with Kathleen about what it really takes to get attention on the internet for your book or your business.

Before you begin the recording, be sure to grab a pen. You’ll want to take notes on all the outstanding information Kathleen shares in this interview.

About Kathleen Gage

Kathleen Gage aka The Street Smarts Marketer™, is CEO and founder of Turning Point, Inc. and Maxwell Publishing. Kathleen is a globally recognized Internet Marketing expert is a frequent featured expert on radio, teleseminars, live conferences and more. She is an Amazon.com bestselling author; an Internet marketing and publicity advisor; and an award-winning keynote speaker.

Kathleen is a highly results oriented business advisor who works with spiritually-aware speakers, trainers, consultants, entrepreneurs and authors who ready to turn their expertise into money-making products and services. Her unique Street Smarts Marketing™ Series programs are designed to help you achieve the business results you desire in the most efficient, cost-effective way possible.

Kathleen Gage, the Street Smarts Marketer, has been crowned the Love Your Life Publishing Person of the Year, for having the biggest positive impact on our business in 2009. Whoo-Hoo!